Monday, October 21, 2013

Get to know: Leslie of "yarn to label"

They are back at Beehive for another season - those gorgeous, stylish fingerless gloves that were such a hit last year. Designer Leslie Asch is rolling out new designs and concepts this season so stay tuned. Or better yet, come in and grab some gloves and see what else she sewing up! Here's the scoop on Leslie.

What do you design/make, & what materials do you use?
Last year's successful introduction of gLOVElettes inspired me to launch "yarn to label". This is a collection of limited edition knit fashion accessories is made in NYC of  Missoni  remnants and mill ends from Italy. Super soft micro-fleece is used for linings and bindings and vintage buttons are featured on most of the designs. Some of the buttons are one-hundred years old, left overs from a friend's grandfather’s dress factory. Others are from a giant coffee can I found in my grandmother’s closet. This seasons styles include long and short fingerless gloves, an ear warmer headband and a convertible head & neck warmer. Each item comes packaged in a recyclable gift box.

When did you start designing/making?
I have been creating objects from fabric since I was 4 years old.  One of my first projects was a 
bra fashioned from paper cones I stapled together and covered with swirly patterned, silk satin from my grandmother’s scrap bag.

A desire to produce something from my own studio in Croton-on-Hudson was satisfied in 2011 when I made a pair of fingerless gloves from my son's soccer socks. They were very cute but a lingering odor compelled me to reach into my knit fabric stash from my days as a designer in the garment center. GLOVElettes were born.

Is this your full-time gig? If not, how do you make time to create in your hectic life?
Yarn to label is not my full-time gig and I often wonder how much smoother the process would be if it was. My playlist is full with working part-time for a maternity lingerie manufacturer, licensing concepts to toy and pattern companies and juggling in my full-time job as a single mom. I find strategies like tackling difficult tasks and creating flow as early in the day as possible, when distractions are at a minimum, help me to find time to get into my studio and focus on developing and producing my line.

What are you working on right now?
I am working on selling and producing my Holiday/Winter 2013 - 2014 collection. A sewing contractor in NYC is doing most of the production, last year I did all my own cutting and sewing. The process of having a line produced locally has been an incredible learning experience for me. I find the challenge overwhelming yet exhilarating and am taking lots of deep breaths. I can’t wait to start product development for next season.

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